The Crisis of CRM Systems
Digital Excellence or Data Graveyard?
Part 2: "Data Gap" instead of Market Overview

"We know our market". You often hear these statements from sales decision-makers. But how realistic is this and do sales managers really have a good overview of their target groups? Unlikely, considering that a real knowledge of the...

The future of trade fairs (Part 2) - What has changed?

"Trade shows are coming back, but not like they used to". This was the prediction made by the BRCG in its September 2021 article, "The Future of Trade Shows." Reasons for the assumed long-term changes were, besides and with the main factor, the Corona pandemic,...

Trends 2022 - Discover the top topics of the year!

In times of digital transformation of marketing and sales processes, it is essential to recognize trends and currents in the market at an early stage in order to adequately align one's business with changes and to take advantage of emerging opportunities. But what...

Conquer the healthcare market despite contact restrictions

Now in its second fall / winter, Corona is already showing significant effects for private and business contact processes, not least in the healthcare sector. For sales purposes, access to medical practices, pharmacies, and medical and hospital...