Innovative strategies and processes tailored to the needs of sales decision-makers remain a key focus for BRCG this year. The development of new methods in the areas of analytics and sales has led to three exciting...
The following situation may sound familiar to you: Recently, the chief sales officer of a well-known service company told us that he had found three CRM systems in a closet left behind by his predecessor. What’s interesting is that while two of them had been purchased,...
Despite the diverse use of CRM tools in a wide range of industries, a phenomenon can be observed that affects a large proportion of companies. The potential of customer relationship management systems is not being exploited and that, despite the selection...
The Crisis of CRM Systems
Digital Excellence or Data Graveyard?
Part 2: "Data Gap" instead of Market Overview
"We know our market". You often hear these statements from sales decision-makers. But how realistic is this and do sales managers really have a good overview of their target groups? Unlikely, considering that a real knowledge of the...
Nowadays, CRM systems are used almost everywhere and it is impossible to imagine practice without them. Despite high investments, however, the results of many CRM projects are often disappointing. Real success with regard to data analytics...
Our economy is in a constant state of change. Advancing digitalization, the Corona pandemic and the current energy crisis require flexibility in entrepreneurship. Those who react quickly and adequately have a clear advantage and realize that every...
"Trade shows are coming back, but not like they used to". This was the prediction made by the BRCG in its September 2021 article, "The Future of Trade Shows." Reasons for the assumed long-term changes were, besides and with the main factor, the Corona pandemic,...
Identifying business potentials of customers and prospects at an early stage is an endeavor that is continuously increasing, especially among entrepreneurs and sales decision-makers.Especially in the B2B environment, the rapid identification of emerging customer needs turns out to be...
In times of digital transformation of marketing and sales processes, it is essential to recognize trends and currents in the market at an early stage in order to adequately align one's business with changes and to take advantage of emerging opportunities. But what...
Business growth has always been a driver of corporate value and the focus of investors. In the age of shareholder value and the increasing importance of digital business models, the significance of the growth rate of companies is...
