Our economy is in a constant state of change. Advancing digitalization, the Corona pandemic and the current energy crisis require flexibility in entrepreneurship. Those who react quickly and adequately have a clear advantage and recognize that every change brings opportunities.
The business blog "BRCG-Trends" highlights precisely these trends at an early stage. The articles provide up-to-date information on general economic and industry-specific developments and contain knowledge about analytics, data, tools and processes in sales.
From the perspective of innovation topics in practice, the main challenges in market conquest and sales lie in the following areas. The focus is currently on
- Radar systems for monitoring markets, digital account monitoring and hedging against unserved territories and market segments in the event of staff shortages
- Systematic data-driven sales processes in new business - the problem is not in sales but in pre-sales!
- "The CRM Systems Data Crisis" in Practice and Opportunities for Greater Data Leadership.
BRCG would like to present these and many other topics in its blog, contributing experiences from innovation projects and daily conversations. We invite you to the dialog and are eager to hear about your concerns.
Should you wish to discuss needs and questions prior to the publication of individual topics, we are of course available to you at any time in advance. To benefit from content earlier, please send us a message if required to email@example.com.
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Discover the latest trends!
Dr. Bergmann · Dr. Rohde & Consulting Group GmbH
Dr. Holger Bergmann