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About Us
Sectors and Customer Examples
With modern systematic and intelligent methods BRCG opens a new dimension of marketing for its customers.
With its service areas "Business Analytics" - as a radar system for identifying markets, customers and sales opportunities and "Business Services" - as the contact, door opener and pipeline process in new business, BRCG offers the highest procedural and practical know-how for digital market conquest in the age of Sales 4.0.
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"your structured path into the German market"
Go-To-Market Germany
BRCG helps international companies prepare, launch and grow in Germany. From Market fot and local positioning to business presence, pipeline build-up and growth in Germany.
Go-To-Market Germany
Germany is Europe's largest economy and one of the world's most attractive B2B markets. Its strong industrial base, central location, and the purchasing power of its population often make the country an indispensable destination for international companies looking to expand.
At the same time, entering the market is a challenge. Success requires more than just a good product. German buyers expect local relevance, communication in German, credibility, trust, and a structured sales approach. Without local market knowledge and a strong business presence, many companies struggle to gain a foothold.
Hier setzen wir an. BRCG ist Ihr Beratungs- und Umsetzungspartner für einen erfolgreichen Markteintritt in Deutschland. Mit unserem modularen Leistungsportfolio unterstützen wir internationale Unternehmen dabei, strategische Entscheidungen vorzubereiten, eine marktreife Vertriebsstruktur aufzubauen und Business-Process-Outsourcing-Projekte mit lokaler Expertise umzusetzen. Von Marktanalysen und Positionierung über Lead-Generierung und lokale Vertretung bis hin zur Pipeline-Entwicklung bieten wir alles, was Sie benötigen, um Ihr Geschäft auf dem deutschen Markt zu etablieren und auszubauen.
PREPARE
We lay the strategic foundation for a successful market entry into Germany. Through automated data mining and AI-supported research, we extract valuable market intelligence from websites, business portals, annual reports, publications, and other public sources.
Our approach includes comprehensive market and competitive positioning analyses, market segmentation, and the definition of the Ideal Customer Profile (ICP) to identify the most attractive target segments. From an initial pool of thousands of companies, we systematically identify, evaluate, and qualify the most relevant customers, partners, distributors, and organizations based on strategic fit, market potential, and business relevance.
The result is a structured overview of your relevant target market, including potential customers and sales partners. Based on this, we assess your market potential and establish a solid foundation for well-informed market entry decisions and the targeted prioritization of attractive business opportunities.
build
We build a market-ready commercial setup tailored to the German market. This includes developing a compelling market positioning, localized value proposition and messaging, and all essential sales and marketing assets required to engage German decision-makers effectively.
To establish credibility from day one, we create a comprehensive trust kit, including localized presentations, case studies, references, and sales collateral. At the same time, we design and implement a scalable sales process, define lead qualification and opportunity stages, and establish a structured CRM environment that enables efficient pipeline management and transparent performance tracking.
The result is a fully operational go-to-market infrastructure that equips international companies with everything they need to successfully acquire customers and scale their business across Germany.
eXECUTE
Through our Local Business Hub you gain an immediate local footprint, including a German business address, dedicated phone number, and professional inbound handling for customer and partner inquiries.
At the same time, we launch targeted outbound sales campaigns, engage qualified prospects, and systematically build a high-quality sales pipeline. We manage outreach, lead qualification, meeting generation, follow-ups, and ongoing pipeline development while providing continuous reporting and optimization.
As your business gains traction, we support the next stage of growth by strengthening customer relationships, expanding partner networks, refining sales execution, and scaling commercial activities.
Benefits
A pioneer in the field of web analytics for more than 15 years
Take advantage of our many years of expertise in web analytics. We develop data-driven strategies that deliver measurable results.
25 years of experience and more than 1,000 completed projects
With over 25 years of experience and more than 1,000 successfully completed projects, we are a reliable partner.
Data Analysis Leading Up to the Sales Date
End-to-End – von der Analyse bis zum erfolgreichen Vertriebstermin.
Process as a Strategic Alternative to People-Centric Sales
Our data-driven sales process creates scalable structures.
We're launching a virtual company
We assemble a virtual team of specialists with the right expertise.
"sales oriented Big Data project"
Business-Analytics
State-of-the-art semantic technologies create the possibility for customers to evaluate mass data from the Internet individually and with a high degree of automation for sophisticated marketing strategies.
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Business-Analytics
Many years of experience from a large number of projects and intensive research activities are the reason why BRCG was able to develop and implement intelligent procedures in the field of web analytic methods at an early stage. State-of-the-art semantic technologies create the possibility for customers to evaluate mass data from the Internet individually and with a high degree of automation for demanding marketing questions. For this purpose, information from the Internet, social network portals and databases is evaluated and linked with each other.
The multitude and complexity of the data analyzed can be described as a state of the art "sales-oriented Big Data project". Customers achieve knowledge advantages and leadership in their industry in a short time through this form of support. The areas of application are diverse:
Potential analysis
Using automated processes, we mine the data gold from the web and extract the most profitable information from websites, portals, annual reports and publications. As part of this process, we identify, evaluate and filter suitable target groups and potential customers as well as partners and organizations from an original pool of thousands of companies. Our overarching goal here is to line up relevant market participants and answer the question of who has real potential.
Early warning systems / radar systems
BRCG identifies sales-relevant changes in selected customers, markets and organizations for its clients by means of analytics and monitoring procedures that take effect during the year. The objective is to scan, understand and track the relevant customers / organizations to identify where business opportunities are developing.
Business Analytics by BRCG
Business Analytics by BRCG increases speed, transparency as well as advance knowledge and enables the focus on the really relevant organizations, target groups and activities within the framework of a marketing process. This forms the basis for more efficiency in your own sales!
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"systematic new customer contact process"
Business-Services
Existing sales organizations find it difficult to systematically acquire new customers. In order to be able to support customers on this path, BRCG has developed and implemented an end-to-end contact and control process that is offered as a complete service package and supports customers with part of the sales process ("plug and play").
Business-Services
Sales organizations are often characterized by an account-oriented or regional assignment. In Germany, when we talk about sales, we are usually referring to the support of existing customers.
BRCG recognized more than 20 years ago that a systematic new customer contact process does not even exist in most companies. True cold calling is not particularly popular in sales. However, this "blind spot" in the sales strategy often becomes a block to success in crucial company situations. In practice, new business is thus often left to the individual sales employees themselves, with the result that the activity, which is considered to be inconvenient, is not carried out at all or is not carried out very systematically.
Existing sales organizations find it difficult to systematically acquire new customers. The reasons are manifold: wrong Language, wrong tools and wrong processes. In order to be able to support customers on this path, BRCG has developed and implemented a continuous contact and control process, which is offered as a complete service package and supports customers with part of the sales process ("plug and play"). The service is to be understood as a modular system and takes over the work that is either not done or little wanted:
Story Telling
Structure, simplify and explain complex topics and offers for cold calling. Customer benefit and USP-oriented argumentation!
Argumentation
Build a basis of argumentation for the discussions from the perspective of different target groups and stakeholders.
On-demand cold calling strategy
"One to one conversation strategy" developed from analytics. Computer-assisted objection handling using modern WIKI systems.
Value-added appointments for sales
BRCG identifies, evaluates and qualifies customer interest and only schedules an appointment when interest and potential are apparent. No "coffee-boiling" appointments.
Analytik / BI
BI-supported performance monitoring. Call and contact activities are tracked and evaluated on a daily basis. Strategic market research from conversation feedback brings added value and knowledge!
Implementation as a true partner
Execution of services and processes through own specialized business contact center operated at BRCG for more than 20 years. No subcontractors, no telemarketing. End-to-end process through to appointment handover.
The benefits fit the times:
- Time Savings / Time to Market
- Transparency about market potential and improved pipeline planning
- Relief of the sales organization, motivation of the employees
- Budget savings / reduction of process complexity
Increase your market success and company value!
BRCG Management Consulting
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