{"id":1686,"date":"2023-07-13T13:01:31","date_gmt":"2023-07-13T11:01:31","guid":{"rendered":"https:\/\/www.brcg.de\/?p=1686"},"modified":"2023-10-11T10:19:55","modified_gmt":"2023-10-11T08:19:55","slug":"die-krise-der-crm-systemedigital-excellence-oder-datenbruchbudeteil-3-ihr-weg-zur-sales-data-best-practice","status":"publish","type":"post","link":"https:\/\/www.brcg.de\/en\/die-krise-der-crm-systemedigital-excellence-oder-datenbruchbudeteil-3-ihr-weg-zur-sales-data-best-practice\/","title":{"rendered":"The crisis of CRM systems<br>Digital Excellence oder Datenfriedhof?<br>Part 3: Your path to sales data best practice"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Despite the diverse use of CRM tools in a wide range of industries, a phenomenon can be observed that affects the majority of companies. The potential of customer relationship management systems is not being exploited, despite the selection of well-known providers, many years of system implementation and a high investment of resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One key to the successful use of CRM systems is the quality of the data entered. Only those who work with relevant and up-to-date data records have the chance to increase their sales performance. First of all, this requires a correct assessment of the prevailing data situation. Is the data complete, covering the market, up-to-date and evaluable? In any case, it is important to understand that the CRM tool is not a mere database in rigid form, but a tool that should be used to represent business relationships and their progress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2023\/07\/oeiph-edited.png\" alt=\"\" class=\"wp-image-1692\" style=\"width:644px;height:362px\" width=\"644\" height=\"362\" srcset=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2023\/07\/oeiph-edited.png 644w, https:\/\/www.brcg.de\/wp-content\/uploads\/2023\/07\/oeiph-edited-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 644px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Based on many years of experience from the use and installation of numerous CRM systems, BRCG has turned the focus from the system to the data situation with its program of measures. Here lies a key for success in practice. Thanks to many years of experience from projects and discussions with experts and users, we can help interested customers to determine or check the influences that are decisive for the success of the setup and operation of a system. In this way, a CRM database becomes a dynamic sales process tool that enables leadership for you and your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/www.brcg.de\/en\/\" target=\"_self\">Here<\/a> is the BRCG home page!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">We look forward to exciting projects and new <a href=\"https:\/\/www.brcg.de\/en\/kontakt\/\" target=\"_self\">contacts<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Discover the latest trends!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Bergmann \u00b7 Dr. Rohde &amp; Consulting Group GmbH<br>Dr. Holger Bergmann<br>vertrieb@brcg.de<br>Steinring 125<br>44789 Bochum<br>0234\/ 77796-0<br><a href=\"http:\/\/www.brcg.de\/en\/\">www.brcg.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Trotz vielf\u00e4ltiger Nutzung von CRM-Tools in unterschiedlichsten Branchen ist ein Ph\u00e4nomen zu beobachten, dass einen Gro\u00dfteil der Unternehmen betrifft. Die Potenziale der&nbsp; Customer Relationship Management Systeme werden nicht ausgenutzt und dass, trotz Auswahl namhafter Anbieter, langj\u00e4hriger Systemeinf\u00fchrung und hohem Mitteleinsatz. Ein Schl\u00fcssel f\u00fcr den erfolgreichen Einsatz von CRM-Systemen ist die Qualit\u00e4t der eingepflegten Daten. Nur [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Krise der CRM-SystemeDigital Excellence oder Datenfriedhof?Teil 3: Ihr Weg zur Sales-Data Best-Practice - BRCG Management Consulting<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Krise der CRM-SystemeDigital Excellence oder Datenfriedhof?Teil 3: Ihr Weg zur Sales-Data Best-Practice - BRCG Management Consulting\" \/>\n<meta property=\"og:description\" content=\"Trotz vielf\u00e4ltiger Nutzung von CRM-Tools in unterschiedlichsten Branchen ist ein Ph\u00e4nomen zu beobachten, dass einen Gro\u00dfteil der Unternehmen betrifft. Die Potenziale der&nbsp; Customer Relationship Management Systeme werden nicht ausgenutzt und dass, trotz Auswahl namhafter Anbieter, langj\u00e4hriger Systemeinf\u00fchrung und hohem Mitteleinsatz. Ein Schl\u00fcssel f\u00fcr den erfolgreichen Einsatz von CRM-Systemen ist die Qualit\u00e4t der eingepflegten Daten. Nur [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brcg.de\/en\/die-krise-der-crm-systemedigital-excellence-oder-datenbruchbudeteil-3-ihr-weg-zur-sales-data-best-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"BRCG Management Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T11:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T08:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2023\/07\/oeiph-edited.png\" \/>\n<meta name=\"author\" content=\"Tom Scheller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Scheller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brcg.de\\\/die-krise-der-crm-systemedigital-excellence-oder-datenbruchbudeteil-3-ihr-weg-zur-sales-data-best-practice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brcg.de\\\/die-krise-der-crm-systemedigital-excellence-oder-datenbruchbudeteil-3-ihr-weg-zur-sales-data-best-practice\\\/\"},\"author\":{\"name\":\"Tom Scheller\",\"@id\":\"https:\\\/\\\/www.brcg.de\\\/en\\\/#\\\/schema\\\/person\\\/f4a50227b4f8dbab3c5e25d830bffc97\"},\"headline\":\"Die Krise der CRM-Systeme Digital Excellence oder Datenfriedhof? 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