{"id":1331,"date":"2021-12-08T12:51:40","date_gmt":"2021-12-08T11:51:40","guid":{"rendered":"https:\/\/www.brcg.de\/?p=1331"},"modified":"2021-12-21T10:01:56","modified_gmt":"2021-12-21T09:01:56","slug":"erobern-sie-den-gesundheitsmarkt-trotz-kontaktbeschraenkungen","status":"publish","type":"post","link":"https:\/\/www.brcg.de\/en\/erobern-sie-den-gesundheitsmarkt-trotz-kontaktbeschraenkungen\/","title":{"rendered":"Conquer the healthcare market despite contact restrictions"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Now in its second fall \/ winter, Corona is already showing significant effects for private and business contact processes, not least in the healthcare sector. For sales purposes, access to medical practices, pharmacies and hospitals was often prohibited or at least made more difficult on a psychological level. Insuppliers who are already in contact with customers are far less affected by this situation than new providers and suppliers, for whom the prevailing situation poses major challenges. The products of these market players are unknown. To get attention, they need to talk to the professional target group. The question, therefore, is,<strong>how does your sales department manage to get in touch with potential customers despite the limitations?<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"658\" src=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/12\/dfg.png\" alt=\"\" class=\"wp-image-1333\" srcset=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/12\/dfg.png 447w, https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/12\/dfg-204x300.png 204w, https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/12\/dfg-8x12.png 8w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Based on numerous discussions with industry representatives, the following forecast can be made for the future: The challenges from a sales perspective will remain. In the coming winter and beyond, personal practice visits will continue to decline as the main sales ritual within the healthcare sector and are proving to be less and less timely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Patients first\" is the new headline of the on-site strategy in practices! Market and target group penetration via personal customer visits will therefore be even more difficult in the future. In times of digitalization, \"time to market\" plays an increasingly important role in marketing strategies in the healthcare sector as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What options now remain for providers in the healthcare market and what opportunities arise from changed conditions? From BRCG's point of view, a new strategy for establishing contacts in the healthcare market is essential. The change in sales and contact channels will continue to accelerate due to the factors outlined above. Digitalization is having an additional influence on this. Video conferences and webinars are only one alternative to the classic sales strategy. Telephone traffic, too, will in all likelihood continue to expand and go far beyond simply taking patient calls. Additional lines for a smooth telephone workflow are already being provided in modern healthcare centers and targeted telephoning is becoming a fixed part of the work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BRCG has been following the transformation of healthcare and related sales for years. A new combination of contact and sales methods in interaction with digital processes has been developed to place new products and providers from Germany and abroad in a timely and successful manner. The contents of the future strategy are composed as follows:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Basis jeder Vertriebsstrategie ist zun\u00e4chst die konsequente Fokussierung und Ausrichtung auf Potenzial. Mittels <strong>automatisierter Potentialanalysen innerhalb des Gesundheitsmarkts<\/strong> wird nicht nur die Zielgruppe eingegrenzt, sondern auch die Trefferquote erh\u00f6ht. Mit Hilfe ihrer Webanalytics-Technologien identifiziert BRCG die gesuchten und passenden Therapeuten, \u00c4rzte und Gesundheitsorganisationen. Bereits vor Kontaktaufnahme wird so ermittelt, ob der Abnehmer \u00fcberhaupt zum Portfolio des Anbieters passt. Ein Ranking nach Potenzial bereits vor Start des Kontaktprozesses ist f\u00fcr viele Vertriebsorganisationen ein Hebel f\u00fcr Zeitersparnis, Geschwindigkeitserh\u00f6hung und Aufwandsreduktion.<br><br><\/li><li>Ein weiterer Baustein sind umfassende <strong>telefonische Prozesse in der Kontaktaufnahme und bei der Betreuung von Zielgruppen im Gesundheitsmarkt<\/strong>. Tempoerh\u00f6hung, ein geringerer Zeitaufwand und verbesserte Dokumentation sowie Rechtssicherheit des Kontaktweges erm\u00f6glichen einen beschleunigten Pipeline-Aufbau &#8211; unverzichtbares Element in der Vertriebsstrategie. BRCG bietet dies High-Value &#8211; auf Augenh\u00f6he des Arztes bzw. der Therapeuten an.<br><br><\/li><li>Ein wesentlicher, dritter Bestandteil der Kontakt- und Vertriebsstrategie besteht aus einer <strong>erg\u00e4nzenden, digitalen Methode der Ansprache \u00fcber Social Media-Plattformen<\/strong>. BRCG analysiert mittels automatisierter Verfahren diverse Zielgruppen des Gesundheitsmarktes und schafft somit aktive Ansatzpunkte, ein Gespr\u00e4ch zu \u00f6ffnen. Ermittelt wird hierbei, welche Ansprechpartner \u00fcber die Telefonie heraus zus\u00e4tzlich auch \u00fcber soziale Medien kontaktiert werden k\u00f6nnen. Auch der Social Media- oder Digital-Index ist f\u00fcr Kunden ein weiterer Wegweiser, Zielgruppen im Gesundheitsmarkt zu fassen und einzusch\u00e4tzen (wo sind die modernen Praxen?).<br><br><\/li><li>Zus\u00e4tzlich integriert BRCG f\u00fcr seine Kunden weitere Leistungen in den Vertriebsprozess. So werden moderne, <strong>professionelle Webinar-Formate<\/strong> konzipiert, vorbereitet, durchgef\u00fchrt und nachverfolgt. F\u00fcr das Handling solcher Veranstaltungen fehlt es vielen Anbietern und Vertriebsorganisationen an Kapazit\u00e4ten und Know-How.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a conclusion, it can now be stated: Corona shows up as a trigger and amplifier of a shift in meaning in the field of marketing and sales. This phenomenon is particularly evident in the healthcare sector. Those who do not react early on will experience a blockade in market development and will not be able to achieve their sales goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you also asking yourself the question about the further orientation of the sales strategy \/ market conquest in the healthcare sector? Are you also thinking about alternatives in the area of customer management and the conquest of new target groups?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any questions? Please contact us!<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/www.brcg.de\/en\/\" target=\"_self\">Here<\/a> is the BRCG home page!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">We look forward to exciting projects and new <a href=\"https:\/\/www.brcg.de\/en\/kontakt\/\" target=\"_self\">contacts<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Discover the latest trends!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Bergmann \u00b7 Dr. Rohde &amp; Consulting Group GmbH<br>Dr. Holger Bergmann<br>vertrieb@brcg.de<br>Steinring 125<br>44789 Bochum<br>0234\/ 77796-0<br><a href=\"http:\/\/www.brcg.de\/en\/\">www.brcg.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Corona zeigt nun bereits im zweiten Herbst \/ Winter erhebliche Auswirkungen f\u00fcr private und gesch\u00e4ftliche Kontaktprozesse, nicht zuletzt auch im Gesundheitssektor. F\u00fcr vertriebliche Zwecke wurde der Zugang zu Praxen, Apotheken sowie Sanit\u00e4ts- und Krankenh\u00e4usern h\u00e4ufig untersagt oder zumindest auf psychologischer Ebene erschwert. Insupplier, die ohnehin bereits mit Abnehmern in Kontakt stehen, trifft dieser Zustand l\u00e4ngst [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1331","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erobern Sie den Gesundheitsmarkt trotz Kontaktbeschr\u00e4nkungen - BRCG Management Consulting<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erobern Sie den Gesundheitsmarkt trotz Kontaktbeschr\u00e4nkungen - BRCG Management Consulting\" \/>\n<meta property=\"og:description\" content=\"Corona zeigt nun bereits im zweiten Herbst \/ Winter erhebliche Auswirkungen f\u00fcr private und gesch\u00e4ftliche Kontaktprozesse, nicht zuletzt auch im Gesundheitssektor. 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