{"id":1268,"date":"2021-07-26T14:33:00","date_gmt":"2021-07-26T12:33:00","guid":{"rendered":"https:\/\/www.brcg.de\/?p=1268"},"modified":"2022-10-11T10:49:39","modified_gmt":"2022-10-11T08:49:39","slug":"die-transformation-des-digitalen-vertriebs","status":"publish","type":"post","link":"https:\/\/www.brcg.de\/en\/die-transformation-des-digitalen-vertriebs\/","title":{"rendered":"Die digitale Transformation des Vertriebs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The economy is in times of upheaval. The digital transformation, the acceleration of the growth of new markets, as well as the Corona pandemic that has occurred since 2020 and the fight against it are constantly driving the prevailing change. U-turns, permanent change, disruption - this creates enormous social and economic challenges, but also opportunities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">New tasks and solutions are causing changes in marketing and sales. Transformation of marketing in thinking, acting and processes - this is also the focus of the new <a href=\"https:\/\/www.brcg.de\/en\/\" target=\"_self\">BRCG website<\/a>. In this, on the one hand, sales challenges and strategies are addressed in terms of an integrated market conquest process - visitors are introduced to the digital transformation of sales. On the other hand, BRCG presents its latest project, the blog \"<a href=\"https:\/\/www.brcg.de\/en\/news\/\" target=\"_self\">BRCG-Trends<\/a>\", which informs about economic as well as industry-specific developments and news and contains knowledge about analytics, data, tools and processes in marketing issues.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/07\/grafik-3.png\" alt=\"\" class=\"wp-image-1174\" width=\"384\" height=\"260\" srcset=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/07\/grafik-3.png 378w, https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/07\/grafik-3-300x203.png 300w, https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/07\/grafik-3-16x12.png 16w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aktualit\u00e4t ist da A&amp;O! Im neuen Blog greift BRCG Fragen auf und behandelt sie im Kontext der digitalen Transformation. So startet \u201eBRCG-Trends\u201c mit verschiedenen Beitr\u00e4gen \u00fcber den Wandel der Gesch\u00e4ftswelt in Corona-Zeiten. Den Leser erwarten Themen wie beispielsweise die Zukunft des Messegesch\u00e4fts nach der Pandemie oder die Erreichbarkeit von Gesch\u00e4ftskunden trotz bestehender Kontaktbeschr\u00e4nkungen. Des Weiteren werden Trends der Partnerakquise \/ des Partnergesch\u00e4ft sowie die CDOs &#8211; die Entscheider des digitalen Business &#8211; vorgestellt und im Zusammenhang des gegenw\u00e4rtigen Wandels diskutiert. Im neuen Blog werden dem Leser zudem die \u00dcberwachung und Steuerung komplexer M\u00e4rkte sowie die Betreuung spezifischer Zielgruppen \u00fcber automatisierte Radarsysteme aufgezeigt. Branchen\u00fcbergreifend m\u00f6chte BRCG seine Erfahrungen aus vielz\u00e4hligen Innovations-Projekten und t\u00e4glichen Gespr\u00e4chen einbringen und l\u00e4dt zum Dialog ein. Spannende News und Entwicklungen sowie informative Beitr\u00e4ge \u00fcber die digitale Transformation des Vertriebs erwarten den Leser ab nun regelm\u00e4\u00dfig im Blog \u201eBRCG-Trends\u201c. <\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/www.brcg.de\/en\/\" target=\"_self\">Here<\/a> is the BRCG home page!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">We look forward to exciting projects and new <a href=\"https:\/\/www.brcg.de\/en\/kontakt\/\" target=\"_self\">contacts<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Discover the latest <a href=\"https:\/\/www.brcg.de\/en\/news\/\" target=\"_self\">trends<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Bergmann \u2013 Dr. Rohde &amp; consulting group gmbh<br>Dr. Holger Bergmann<br>vertrieb@brcg.de<br>Steinring 125<br>44789 Bochum<br>0234\/ 77796-0<br>www.brcg.de <\/p>","protected":false},"excerpt":{"rendered":"<p>Die Wirtschaft befindet sich in Zeiten des Umbruchs. Die Digitalisierung, die Beschleunigung des Wachstums neuer M\u00e4rkte sowie die seit 2020 aufgetretene Corona-Pandemie und ihre Bek\u00e4mpfung treiben den vorherrschenden Wandel immer weiter voran. Umschw\u00fcnge, permanente Ver\u00e4nderung, Disruption \u2013 hieraus entstehen enorme gesellschaftliche und wirtschaftliche Herausforderungen, aber auch Chancen. Neue Aufgaben und L\u00f6sungen sorgen f\u00fcr Umstellungen im [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1268","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die digitale Transformation des Vertriebs - BRCG Management Consulting<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die digitale Transformation des Vertriebs - BRCG Management Consulting\" \/>\n<meta property=\"og:description\" content=\"Die Wirtschaft befindet sich in Zeiten des Umbruchs. Die Digitalisierung, die Beschleunigung des Wachstums neuer M\u00e4rkte sowie die seit 2020 aufgetretene Corona-Pandemie und ihre Bek\u00e4mpfung treiben den vorherrschenden Wandel immer weiter voran. Umschw\u00fcnge, permanente Ver\u00e4nderung, Disruption \u2013 hieraus entstehen enorme gesellschaftliche und wirtschaftliche Herausforderungen, aber auch Chancen. Neue Aufgaben und L\u00f6sungen sorgen f\u00fcr Umstellungen im [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brcg.de\/en\/die-transformation-des-digitalen-vertriebs\/\" \/>\n<meta property=\"og:site_name\" content=\"BRCG Management Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-26T12:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T08:49:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brcg.de\/wp-content\/uploads\/2021\/07\/grafik-3.png\" \/>\n<meta name=\"author\" content=\"Tom Scheller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Scheller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brcg.de\\\/die-transformation-des-digitalen-vertriebs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brcg.de\\\/die-transformation-des-digitalen-vertriebs\\\/\"},\"author\":{\"name\":\"Tom Scheller\",\"@id\":\"https:\\\/\\\/www.brcg.de\\\/en\\\/#\\\/schema\\\/person\\\/f4a50227b4f8dbab3c5e25d830bffc97\"},\"headline\":\"Die digitale Transformation des Vertriebs\",\"datePublished\":\"2021-07-26T12:33:00+00:00\",\"dateModified\":\"2022-10-11T08:49:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brcg.de\\\/die-transformation-des-digitalen-vertriebs\\\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/www.brcg.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brcg.de\\\/die-transformation-des-digitalen-vertriebs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brcg.de\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/grafik-3.png\",\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brcg.de\\\/die-transformation-des-digitalen-vertriebs\\\/\",\"url\":\"https:\\\/\\\/www.brcg.de\\\/die-transformation-des-digitalen-vertriebs\\\/\",\"name\":\"Die digitale Transformation des Vertriebs - 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