{"id":3481,"date":"2026-04-29T13:43:01","date_gmt":"2026-04-29T11:43:01","guid":{"rendered":"https:\/\/www.brcg.de\/?page_id=3481"},"modified":"2026-06-22T10:16:56","modified_gmt":"2026-06-22T08:16:56","slug":"gtm-germany-services","status":"publish","type":"page","link":"https:\/\/www.brcg.de\/en\/gtm-germany-services\/","title":{"rendered":"GTM Germany Services"},"content":{"rendered":"

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Services<\/h1>\n

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About Us<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.6″ text_font=“|700||on|||||“ text_font_size=“15px“ text_letter_spacing=“2px“ header_2_font=“||||||||“ background_color=“#55677f“ text_orientation=“center“ background_layout=“dark“ custom_margin=“10px||“ custom_padding=“30px|20px|30px|20px|true|true“ link_option_url=“https:\/\/www.brcg.de\/en\/branchen\/“ border_radii=“||||“ box_shadow_style=“preset3″ box_shadow_blur=“100px“ box_shadow_color=“rgba(85,103,127,0.6)“ locked=“off“ global_colors_info=“{}“ custom_margin__hover=“0px||“ custom_margin__hover_enabled=“on“ custom_padding__hover=“35px||35px||true“ custom_padding__hover_enabled=“on“ border_radii__hover=“|10px|10px||“ border_radii__hover_enabled=“on“]<\/p>\n

Sectors and Customer Examples<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.6″ custom_margin=“||23px|||“ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.6″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.6″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.6″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

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With modern systematic and intelligent methods BRCG opens a new dimension of marketing for its customers.<\/p>\n

With its service areas „Business Analytics“ – as a radar system for identifying markets, customers and sales opportunities and „Business Services“ – as the contact, door opener and pipeline process in new business, BRCG offers the highest procedural and practical know-how for digital market conquest in the age of Sales 4.0.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Contact<\/p>\n

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„your structured path into the German market“<\/h5>\n

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Go-To-Market Germany<\/h2>\n

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BRCG helps international companies prepare, launch and grow in Germany. From Market fot and local positioning to business presence, pipeline build.up and growth in Germany.<\/p>\n

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Go-To-Market Germany<\/h2>\n

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Germany is Europe’s largest economy and one of the world’s most attractive B2B markets. Its strong industrial base, central location and purchasing power make it an ideal entry point for international companies looking to expand across the DACH region and Europe.<\/span><\/p>\n

At the same time, market entry is challenging. Success requires more than a good product. German buyers expect local relevance, German-language communication, credibility, trust and a structured sales approach. Without local market expertise and a strong commercial presence, even excellent companies struggle to gain traction.<\/span><\/p>\n

BRCG is your consulting and execution partner for successful market entry into Germany. With our modular service portfolio, we help international companies prepare strategic decisions, build a market-ready commercial setup and execute sales activities with local expertise. From market intelligence and positioning to lead generation, local representation and pipeline development, we provide everything needed to establish and scale your business in the German market.<\/span><\/p>\n

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PREPARE<\/h3>\n

We lay the strategic foundation for a successful market entry into Germany. Through automated data mining and AI-supported research, we extract valuable market intelligence from websites, business portals, annual reports, publications, and other public sources.<\/span><\/p>\n

Our approach includes comprehensive <\/span>market and competitive positioning analyses<\/span><\/strong>, <\/span>market segmentation<\/span><\/strong>, and the <\/span>definition of the Ideal Customer Profile (ICP)<\/span><\/strong> to identify the most attractive target segments. From an initial pool of thousands of companies, we systematically identify, evaluate, and qualify the most relevant customers, partners, distributors, and organizations based on strategic fit, market potential, and business relevance.<\/span><\/p>\n

The result is a validated <\/span>customer and partner database<\/span><\/strong> that enables focused outreach and provides a clear answer to the key question: <\/span>Which companies offer the highest potential for successful market entry and sustainable growth in the German and DACH markets?<\/span><\/strong><\/p>\n

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build<\/h3>\n

We build a market-ready commercial setup tailored to the German market. This includes developing a compelling <\/span>market positioning<\/span><\/strong>, localized <\/span>value proposition and messaging<\/span><\/strong>, and all essential <\/span>sales and marketing assets<\/span><\/strong> required to engage German decision-makers effectively.<\/span><\/p>\n

To establish credibility from day one, we create a comprehensive <\/span>trust kit<\/span><\/strong>, including localized presentations, case studies, references, and sales collateral. At the same time, we design and implement a scalable <\/span>sales process<\/span><\/strong>, define lead qualification and opportunity stages, and establish a structured <\/span>CRM environment<\/span><\/strong> that enables efficient pipeline management and transparent performance tracking.<\/span><\/p>\n

The result is a fully operational go-to-market infrastructure that equips international companies with everything they need to successfully acquire customers and scale their business across Germany.<\/span><\/p>\n

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 <\/p>\n

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eXECUTE<\/h3>\n

Through our <\/span>Local Business Hub<\/span><\/strong>, you gain an immediate local footprint, including a German business address, dedicated phone number, and professional inbound handling for customer and partner inquiries.<\/span><\/p>\n

At the same time, we launch targeted <\/span>outbound sales campaigns<\/span><\/strong>, engage qualified prospects, and systematically build a high-quality sales pipeline. We manage outreach, lead qualification, meeting generation, follow-ups, and ongoing pipeline development while providing continuous reporting and optimization.<\/span><\/p>\n

As your business gains traction, we support the next stage of growth by strengthening customer relationships, expanding partner networks, refining sales execution, and scaling commercial activities. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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„sales oriented Big Data project“<\/h5>\n

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Business-Analytics<\/h2>\n

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State-of-the-art semantic technologies create the possibility for customers to evaluate mass data from the Internet individually and with a high degree of automation for sophisticated marketing strategies.<\/p>\n

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Contact<\/p>\n

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hover_transition_speed_curve__hover=“ease“ hover_transition_speed_curve__hover_enabled=“ease“ background_color_gradient_stops__hover=“#2b87da 0%|#29c4a9 100%“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ max_width=“800px“ custom_margin=“||4vh||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ header_font=“||||||||“ header_2_font=“||||||||“ header_2_font_size=“40px“ header_2_line_height=“1.4em“ custom_margin=“||20px“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=“24px“ header_2_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Business-Analytics<\/h2>\n

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\n[\/et_pb_divider][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ custom_padding=“||0px|||“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Many years of experience from a large number of projects and intensive research activities are the reason why BRCG was able to develop and implement intelligent procedures in the field of web analytic methods at an early stage. State-of-the-art semantic technologies create the possibility for customers to evaluate mass data from the Internet individually and with a high degree of automation for demanding marketing questions. For this purpose, information from the Internet, social network portals and databases is evaluated and linked with each other.<\/p>\n

The multitude and complexity of the data analyzed can be described as a state of the art „sales-oriented Big Data project“<\/strong>. Customers achieve knowledge advantages and leadership in their industry in a short time through this form of support. The areas of application are diverse:<\/p>\n

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Potential analysis<\/h3>\n

Using automated processes, we mine the data gold from the web and extract the most profitable information from websites, portals, annual reports and publications. As part of this process, we identify, evaluate and filter suitable target groups and potential customers as well as partners and organizations from an original pool of thousands of companies. Our overarching goal here is to line up relevant market participants and answer the question of who has real potential.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ header_3_font=“|600||on|||||“ header_3_text_color=“#c9c976″ header_3_font_size=“19px“ min_height=“131.8px“ custom_padding=“1px|||||“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Early warning systems \/ radar systems<\/h3>\n

BRCG identifies sales-relevant changes in selected customers, markets and organizations for its clients by means of analytics and monitoring procedures that take effect during the year. The objective is to scan, understand and track the relevant customers \/ organizations to identify where business opportunities are developing.<\/p>\n

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 <\/p>\n

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Business Analytics by BRCG<\/h3>\n

Business Analytics by BRCG increases speed, transparency as well as advance knowledge and enables the focus on the really relevant organizations, target groups and activities within the framework of a marketing process. This forms the basis for more efficiency in your own sales!<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Contact<\/p>\n

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„systematic new customer contact process“<\/h5>\n

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Business-Services<\/h2>\n

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Existing sales organizations find it difficult to systematically acquire new customers. In order to be able to support customers on this path, BRCG has developed and implemented an end-to-end contact and control process that is offered as a complete service package and supports customers with part of the sales process („plug and play“).<\/p>\n

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Business-Services<\/h2>\n

[\/et_pb_text][et_pb_divider color=“#FFBA5A“ divider_weight=“3px“ _builder_version=“4.16″ max_width=“80px“ height=“3px“ locked=“off“ global_colors_info=“{}“]
\n[\/et_pb_divider][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Sales organizations are often characterized by an account-oriented or regional assignment. In Germany, when we talk about sales, we are usually referring to the support of existing customers.<\/p>\n

BRCG recognized more than 20 years ago that a systematic new customer contact process<\/strong> does not even exist in most companies. True cold calling is not particularly popular in sales. However, this „blind spot“ in the sales strategy often becomes a block to success<\/strong> in crucial company situations. In practice, new business is thus often left to the individual sales employees themselves, with the result that the activity, which is considered to be inconvenient, is not carried out at all or is not carried out very systematically.<\/p>\n

Existing sales organizations find it difficult to systematically acquire new customers. The reasons are manifold: wrong Language, wrong tools and wrong processes. In order to be able to support customers on this path, BRCG has developed and implemented a continuous contact and control process<\/strong>, which is offered as a complete service package<\/strong> and supports customers with part of the sales process („plug and play“). The service is to be understood as a modular system and takes over the work that is either not done or little wanted:<\/p>\n

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Story Telling<\/strong><\/h3>\n

Structure, simplify and explain complex topics and offers for cold calling. Customer benefit and USP-oriented argumentation!<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ header_3_font=“|600||on|||||“ header_3_text_color=“#c9c976″ header_3_font_size=“19px“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Argumentation<\/h3>\n

Build a basis of argumentation for the discussions from the perspective of different target groups and stakeholders.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ header_3_font=“|600||on|||||“ header_3_text_color=“#c9c976″ header_3_font_size=“19px“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

On-demand cold calling strategy<\/h3>\n

„One to one conversation strategy“ developed from analytics. Computer-assisted objection handling using modern WIKI systems.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.6″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ header_3_font=“|600||on|||||“ header_3_text_color=“#c9c976″ header_3_font_size=“19px“ custom_padding=“3px|||||“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Value-added appointments for sales<\/h3>\n

BRCG identifies, evaluates and qualifies customer interest and only schedules an appointment when interest and potential are apparent. No „coffee-boiling“ appointments.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ header_3_font=“|600||on|||||“ header_3_text_color=“#c9c976″ header_3_font_size=“19px“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Analytik \/ BI<\/h3>\n

BI-supported performance monitoring. Call and contact activities are tracked and evaluated on a daily basis. Strategic market research from conversation feedback brings added value and knowledge!<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“2em“ header_2_font=“||||||||“ header_3_font=“|600||on|||||“ header_3_text_color=“#c9c976″ header_3_font_size=“19px“ text_font_size_tablet=“14px“ text_font_size_phone=““ text_font_size_last_edited=“on|tablet“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Implementation as a true partner<\/strong><\/h3>\n

Execution of services and processes through own specialized business contact center operated at BRCG for more than 20 years. No subcontractors, no telemarketing. End-to-end process through to appointment handover.<\/p>\n

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The benefits fit the times:<\/h3>\n

 <\/p>\n

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  • Time Savings \/ Time to Market<\/li>\n
  • Transparency about market potential and improved pipeline planning<\/li>\n
  • Relief of the sales organization, motivation of the employees<\/li>\n
  • Budget savings \/ reduction of process complexity<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Beschleunigen Sie …“ _builder_version=“4.16″ use_background_color_gradient=“on“ background_color_gradient_stops=“rgba(5,15,58,0.34) 50%|#050f3a 100%“ background_color_gradient_overlays_image=“on“ background_color_gradient_start=“rgba(5,15,58,0.34)“ background_color_gradient_start_position=“50%“ background_color_gradient_end=“#050f3a“ background_image=“https:\/\/www.brcg.de\/wp-content\/uploads\/2020\/08\/93257716-unglaubliche-sommermorgenszene-am-godafoss-wasserfall-bunter-sonnenaufgang-auf-dem-an-skjalfandafljo.jpg“ custom_margin=“||-23vh||false|false“ custom_padding=“12vh||23vh||false|false“ box_shadow_style=“preset6″ box_shadow_vertical=“240px“ box_shadow_blur=“120px“ box_shadow_spread=“-80px“ box_shadow_color=“#ffffff“ collapsed=“on“ global_colors_info=“{}“ background_color_gradient_start__hover=“#2b87da“ background_color_gradient_start__hover_enabled=“#2b87da“ background_color_gradient_end__hover=“#29c4a9″ background_color_gradient_end__hover_enabled=“#29c4a9″ use_background_color_gradient__hover=“off“ use_background_color_gradient__hover_enabled=“off“ background_color_gradient_type__hover=“linear“ background_color_gradient_type__hover_enabled=“linear“ background_color_gradient_direction__hover=“180deg“ background_color_gradient_direction__hover_enabled=“180deg“ background_color_gradient_direction_radial__hover=“center“ background_color_gradient_direction_radial__hover_enabled=“center“ background_color_gradient_start_position__hover=“0%“ background_color_gradient_start_position__hover_enabled=“0%“ background_color_gradient_end_position__hover=“100%“ background_color_gradient_end_position__hover_enabled=“100%“ background_color_gradient_overlays_image__hover=“off“ background_color_gradient_overlays_image__hover_enabled=“off“ background_color_gradient_stops__hover=“#2b87da 0%|#29c4a9 100%“][et_pb_row custom_padding_last_edited=“on|tablet“ _builder_version=“4.16″ use_background_color_gradient=“on“ background_color_gradient_stops=“#050f3a 0%|rgba(5,15,58,0) 100%“ background_color_gradient_start=“#050f3a“ background_color_gradient_end=“rgba(5,15,58,0)“ background_image=“https:\/\/www.brcg.de\/wp-content\/uploads\/2020\/10\/43828060_l_gespiegelt-4.png“ background_position=“bottom_center“ max_width=“1222px“ custom_margin=“||“ custom_padding=“9vw|10%|6vw|10%|false|true“ custom_padding_tablet=““ custom_padding_phone=“110px||“ animation_style=“slide“ animation_direction=“bottom“ animation_intensity_slide=“2%“ border_radii=“|10px|10px||“ global_colors_info=“{}“ box_shadow_style__hover=“none“ box_shadow_style__hover_enabled=“none“ box_shadow_color__hover=“rgba(0,0,0,0.3)“ box_shadow_color__hover_enabled=“rgba(0,0,0,0.3)“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“||||||||“ header_2_text_color=“#ffffff“ header_2_font_size=“45px“ header_2_line_height=“1.4em“ header_3_font=“|700||on|||||“ header_3_letter_spacing=“8px“ header_3_line_height=“1.8em“ text_orientation=“center“ header_2_font_size_tablet=“30px“ header_2_font_size_phone=“24px“ header_2_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“]<\/p>\n

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    Increase your market success and company value!<\/h2>\n<\/div>\n<\/div>\n<\/div>\n

    <\/h3>\n

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    Services  About UsSectors and Customer Examples With modern systematic and intelligent methods BRCG opens a new dimension of marketing for its customers. With its service areas „Business Analytics“ – as a radar system for identifying markets, customers and sales opportunities and „Business Services“ – as the contact, door opener and pipeline process in new business, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3481","page","type-page","status-publish","hentry"],"yoast_head":"\nGTM Germany Services - BRCG Management Consulting<\/title>\n<meta name=\"description\" content=\"BRCG als \u201eBusiness-Beschleuniger\u201c im Zeitalter der Digitalisierung ist Vertriebs-Experte und Partner in der Umsetzung zugleich. 20 Jahre Erfahrung und alleinstehende Methoden revolutionieren Markterschlie\u00dfungsprozesse und erm\u00f6glichen es M\u00e4rkte schneller und systematischer zu erobern sowie Kunden und Partner zu gewinnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brcg.de\/en\/gtm-germany-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTM Germany Services - 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