EPS solution portfolio
Mystery visit
Result
Using an objective evaluation pattern, the positioning of your own stand appearance in the competitive comparison becomes visible. You get to know to what degree your concept is put into reality by your employees, and you learn from the strengths and weaknesses of your competitors.
Question
„How is your booth positioned in relation to competitors? Where is potential actually being wasted?“
BRCG solution
In the course of a benchmark analysis BRCG examines your own stand appearance as well as those of selected direct competitors. A BRCG team of analysts carry out observation tours and sample conversations as „mystery visitors“ for this purpose. The results are listed in a comparative way and documented by pictures.
Contents
- lStand appearance: Location within hall, target groups, slogan/ message, stand structure, stand design, internationality, presentation of products and services in the demo area, show concept
- Performance with respect to customer contact: staff (clothing, conduct), sales talks (approach, conversational conduct, agreements)
- Sales performance: follow-up
It would be our pleasure to present our solutions to you in a personal talk!
We look forward to your answer:
Fon: +49 (234) 777 96 – 0 Fax: +49 (234) 777 96 – 10 Mail: 
kontakt(at)brcg.de