"With the medium-sized business screening BRCG creates a new standard in the management support of the areas of marketing, sales and customer care as well as partner management."
Dr. Harald H. Rohde
Challenge
Accessing the medium-sized business sector with respect to IT/telecommunication services remains very difficult despite a large potential due to heterogeneous companies and specific information and purchase processes. Transferring concepts from the major company business does not work, gathering market information of a high quality is extremely costly.
Solution
BRCG's medium-sized business screening MSC is a high-performing platform of analysis in the form of a multi-client model. Due to the intelligent design of the know-how sharing you gain all possibilities a large-scale individual study of medium-sized businesses offers at a fraction of the usual costs.
Results
You identify the really attractive segments in the medium-sized business sector and contact the decision makers sending the effective messages and instruments. You optimize your forecast planning and successfully control account managers as well as sales partners.
MSC – Planning success with medium-sized businesses is finally possible
The BRCG medium-sized business screening MSC provides exactly the key information and tools you need in order to successfully deal with small and medium-sized businesses.
An overview of the most important features:
- Information concept with many practical functions: Potential-oriented industry selection, display of various medium-sized business concepts, compatibility with systems of direct marketing
- Far-reaching possibilities of analysis: Buying Centre, size-related classes, sector profiles, benchmarks with top suppliers
- Indirect sales particularly taken into account – important input for the orientation, control and further development of your partner system
- High-performing sample with over 1,000 interviews makes multi-strata evaluations possible
- Two interview periods per year with an optimum adjustment to your planning process
- Three attractive models of participation: project design exactly matched with the information requirement and budget situation of your company
It would be our pleasure to present our solutions to you in a personal talk!
We look forward to your answer:
Fon: +49 (234) 777 96 – 0 Fax: +49 (234) 777 96 – 10 Mail: 
kontakt(at)brcg.de