"By integrating your key information in a Marketing Performance System (MPS) from analysis to controlling you gain the highest possible level of certainty, speed and effectiveness in the control of your business."
Dr. Holger Bergmann
Challenge
Marketing managers have to prove the success of company communication more than ever to company and sales management by means of quantified facts and have to realize additional tasks despite a constant budget.
Solution
Marketing Performance Systems (MPS) by BRCG enable you to deliver a quantity-based proof of the marketing success as well as to perform a holistic performance analysis of your instrument mix from the cost-effect perspective (the simulation of budget regroupings included).
Results
Achieve more certainty in the process of marketing planning and in the design of your total budget, increase the communicative effect with an unchanged budget or realize cost-cutting potentials and gain information leadership in the discussion with sales and company management.
MPS – the decisive step into a new era of marketing efficiency
As a marketing management partner BRCG has developed Marketing Performance Systems (MPS) in order to increase your success in the company.
This is an overview of the most important features:
- Detailed effect analyses for your core instruments
- Differentiation of the analyses for your crucial target groups and markets
- Profiling of your instruments with regard to strengths and weaknesses and target group coverage according to clear KPI´s
- Calculation of the communicative performance of your instrument mix by including central budget parameters
- Comparison of competitors through important benchmark information
- Dynamic monitoring of the increase in performance over time
- Pointed visualization of the analyses by means of special dashboards for
your overall mix, the core instruments and the top target groups
- This enables an integrated and holistic control of success in the field of marketing for the first time!
It would be our pleasure to present our solutions to you in a personal talk!
We look forward to your answer:
Fon: +49 (234) 777 96 – 0 Fax: +49 (234) 777 96 – 10 Mail: 
kontakt(at)brcg.de