"By integrating attuned potential and performance analyses in a project you will become faster, more certain and eventually more successful in the opening of new markets."
Dr. Harald H. Rohde
As a top decision maker you have to open or penetrate a new market or a new segment. You are expected to show a clear success within very short time.
Integrated potential and performance analyses IP²A by BRCG combine all necessary information and tools for the control of all core success factors by your sales and marketing unit.
While your competitors are still experimenting, your market strategy is already being successfully put into action, and your sales team is already arranging the first profitable projects.
IP²A – The new added value project for the head of unit and the sales manager
The new project type IP²A is the result of a more than ten year experience in the areas of market potential and customer analysis, business development and marketing success controlling. The exact focus of the contents of analysis and the target-oriented evaluation concept make it possible to gather information which would normally require two to three projects in one single "on the spot" survey of decision makers.
An overview of the most important features: